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Listen "FFCA Episode 5 - Branding as Expert for the Win"
Episode Synopsis
FFCA Episode 5 marks a shift in the book towards the tactics of self-branding as experts, and why it matters. But it's deeper than brand - it's about extracting fair value from the emplowers you work for. This section digs into getting the most out of existing jobs, and speaks to those who may not be classic entrepreneurs but who still want to make their mark and not get caught on the short end of an employment contract. The danger of the cult of the expert is also explored.
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