Thanks to Jess Kotzer and the Self Pub Hub group for giving me a place to share some POV tonight. If you're an author considering self-publishing, you should check them out here: https://www.selfpubhub.org/
A couple of insights came to me tonight as we discussed authors' marketing ideas. One was a reminder of something Tom Espinola, the producer of my CD Falling All The Way, told me. He suggested that one of the ingredients for my musical success would be to create a scene for my kind of music in the area we lived.
I think this may be one strategy with merit as we continue to navigate the impact of the internet on all things creative. Right now, most of us creatives are working in silos, only looking up to see what other people are doing. I think those of us who learn to leverage the amazing collaboration potential for audience building and promotion will have an advantage. We need to make a scene.
More about this in the Coffee Break and insight into how collaborating to make a scene could transform how social media is used and experienced.
#marketing #socialmedia #selfpublishing 

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