Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom Fox sits down with Eva Sheie, founder of The Axis, to discuss her dynamic career journey from a public radio enthusiast and professional musician to a digital marketing expert specializing in healthcare.

Eva shares her experiences working with healthcare providers to build trust with patients through digital platforms, especially through the innovative use of podcasts. She also delves into the ethical and compliance challenges in healthcare marketing, her personal motivations behind founding her own company, and the importance of storytelling in building brand trust. Tune in for insights on integrating podcasts into marketing strategies and transforming patient engagement in the healthcare industry.

Key Highlights:


Eva’s Journey: From Public Radio to Digital Marketing

Discovering the Power of Podcasting

Founding The Axis: A Leap of Faith

Building Trust Through Storytelling in Healthcare

Ethical Boundaries and Compliance in Healthcare Marketing 



Resources:

Eva Sheie on LinkedIn

The Axis

Artwork

Elaine Capers

Art by Elaine

Tom

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