Breaking Down Value Proposition In Business
Jobs-To-Be-Done Theory of value
Value proposition: tell me why I should buy from you
It all starts with a profitable and scalable business model
The value proposition canvas

What is a value in the value proposition canvas?
The customer profile

Understand what’s important and what’s insignificant about customer jobs
Understand what extreme and what’s moderate about customer pains
Understand what’s essential and what’s nice to have by generating customer gains


The value map
It’s all about product-market fit!


Alternatives to the value proposition canvas
Key takeaway

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