In this conversation, Matt Watkins, founder of Special Studio, shares his journey as a sustainability-driven entrepreneur. He discusses the importance of rethinking manufacturing processes, the role of 3D printing, and the significance of using recycled materials. Matt reflects on his childhood interests in making things, his experiences in the tech industry, and the pivotal moments that led to the creation of Special Studio. He emphasizes the need for authenticity and depth in branding, drawing inspiration from dystopian aesthetics in films like Blade Runner. In this conversation, the speaker discusses the significance of authenticity in branding, the unconventional path of entrepreneurship, and the importance of learning through trial and error. They emphasize the need for honesty in business practices, the challenges of balancing work and family life, and the value of surrounding oneself with supportive and competent individuals. The speaker shares personal insights from their journey in building a sustainable manufacturing business, highlighting the evolving consumer awareness towards local production and sustainability.Biggest InsightsChapters00:00 Introduction to Sustainability and Innovation03:07 Matt's Early Influences and Entrepreneurial Journey05:57 The Birth of Special Studio08:59 The Aha Moment: Rethinking Manufacturing12:02 Financing and Business Model of Special Studio15:02 Brand Aesthetics and Influences19:05 Depth and Authenticity in Branding31:42 The Importance of Authenticity in Branding37:54 The Unconventional Entrepreneurial Journey45:00 Learning Through Trial and Error53:53 Balancing Work and Family LifeSpecial Studio Website: https://specialstudio.co/Special Studio Insstagram: https://www.instagram.com/specialstudio.officialMAtt on LinkedIn: https://www.linkedin.com/in/pomattwatkins/

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