Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work:

It’s an unavoidable part of building a business, especially in the early days.

Some founders stay in boring work for far too long, even when they no longer need to.

Boring work is a gift that every entrepreneur should feel grateful for.

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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:15) Danger of celebritizing entrepreneurship
(5:38) Boring work is unavoidable
(8:57) Staying in boring work too long
(13:00) Boring work is a gift
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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