In this episode of Founders in Full, I talk with Rich Cohen, founder of Elevate Packaging, one of the first companies in the world to focus exclusively on compostable packaging. Rich shares how a sabbatical and a global backpacking trip led him to rethink the future of packaging—and ultimately build a business that's making a real environmental impact.We dive into:How Rich bootstrapped a mission-driven business before “sustainability” was a buzzwordThe real (and often misunderstood) challenges of compostable packagingWhy marketing and branding are critical in building trust with both businesses and consumersLessons from 20+ years of staying committed to a clear, purpose-driven missionIf you're a founder, marketer, or anyone thinking about how to build a values-aligned brand, this episode is for you.Learn more about Elevate Packaging: https://www.elevatepackaging.comConnect with Rich on LinkedIn: https://www.linkedin.com/in/rich-cohen-sustainable/Connect with me (Dan Ritzke): I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results. 👉 Visit my website: https://danritzke.com/ 👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/ Apply to be on the podcast or nominate a founder: 👉 Founders in Full: https://danritzke.com/podcast/

Ver todos los episodios