What if the secret to higher profits and happier teams was as simple as ‘caring more’?Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff.He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE shift in demand for trainers across all industries!In this interview with Antoni you’ll learn:Why his book only made him famous YEARS after he wrote itWho your ‘best salespeople’ are (and how to get ‘em!)His #1 regret when starting his business (and how you can avoid it)Why empathy in business isn’t just nice – it’s profitable!#LeadingWithHeart #EmpathyInBusiness #CommunicationsInBusiness #EngagedTeams #PurposeDrivenBusiness #RadicalMarketingFor more info on Antoni, visit his website here: https://www.antonilacinai.com/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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