In this episode of Founders Future, with host Ammar Elm, we sit down with Craig Shoemaker, a seasoned online course business coach. Craig shares his fascinating journey from software developer and published course creator to coaching established experts on how to build profitable, brand-aligned online course companies. He delves into the pivotal moment that led him to transition from creating his own content to empowering others, highlighting his core mission as a teacher at heart.Craig provides a masterclass in customer-centric business development, explaining his unique framework that begins with in-depth customer conversations to uncover buying triggers and fuel everything from marketing copy to product development. He discusses his powerful referral-based client acquisition strategy, his intentional approach to slow, high-quality growth, and his vision for building a lucrative part-time business that affords him time for family and community.

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