What does it take to turn a five-acre crop into a national brand?In this episode, Mark Abbott talks with Jessie and Adrian Capote of J&C Tropicals, a third-generation family business built on their father’s vision and grit. They open up about the near-collapse that nearly ended it all, the decisions that turned things around, and how they’ve evolved from surviving to leading with clarity, culture, and structure.You’ll hear:How their father’s hustle created a produce legacyWhat it took to rebuild after hitting rock bottomHow generational leadership keeps the company strongSubscribe for more founder-first conversations every week.Connect:→ Follow Jessie on LinkedIn: : https://www.linkedin.com/in/jessiecapote/→Follow Adrian on LinkedIn: : https://www.linkedin.com/in/adriancapote/→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbottSubscribe for more founder-first insight every week.Resources: → Learn more about J&C Tropicals: https://www.jctropicals.us/→ Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

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