Can what you eat impact the way you lead and grow a business? In this episode, we sit down with Amy Zitelman, co-founder of Soom Foods, to explore how mindful eating and strategic entrepreneurship go hand in hand. Amy shares her journey of bringing tahini—a nutrient-dense superfood—to the U.S. market and how it has become a kitchen staple for top chefs and health-conscious consumers alike.Beyond food, Amy dives into the challenges and triumphs of running a family business, balancing work-life dynamics, and scaling Soom Foods with inventory mastery, third-party logistics, and the Entrepreneurial Operating System (EOS).What You’ll Learn in This Episode:How mindful eating can reduce inflammation and improve overall well-beingThe entrepreneurial journey behind Soom Foods and the rise of tahini in the U.S.Tips for managing a family-run business while maintaining healthy boundariesHow EOS fosters accountability and sustainable growth for small businessesThe key strategies behind Soom Foods’ expansion and inventory managementAmy also reflects on the power of a strong support system, sharing how she balances motherhood, leadership, and personal wellness. Whether you're a food lover, entrepreneur, or business leader, this episode is packed with actionable insights and inspiration.Tune in now to discover how intentional choices—both in food and business—can lead to long-term success!About Amy Zitelman:Amy started Soom Foods with her two older sisters in 2013, with a mission to make tahini a more popular ingredient in the US Market. Soom has been featured in Bon Appetit, Food and Wine, The New York Times and other media as they are the preferred tahini of top chefs like Michael Solomonov of Zahav Restaurant. Amy is the author of The Tahini Table cookbook and lives in Penn Valley with her husband and three sons.Connect:Website soomfoods.comLinkedIn linkedin.com/in/amy-zitelman-07973b2blinkedin.com/company/soom-foodsInstagram instagram.com/soomfoodsFacebook facebook.com/SoomFoodsThis episode is brought to you by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.📅 New episodes every Wednesday—hit “Subscribe” now!💬 Love the show? Let us know! Leave a quick rating & review here—your feedback helps us grow!📲 Stay connected with Marc Bernstein: ➡️ Follow on Instagram | LinkedIn | Facebook🎤 Got a success story worth sharing? We’re always looking for visionary founders to feature! Apply here to be a guest on the Founders' Forum Radio Show & Podcast.📩 Join our email list here so you never miss an episode.

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