In this episode, Jen Bullard, founder of Yes Yes Know, a full-service UX agency, discusses her experiences and insights on user experience and UI design, reflecting on her work with startups. We talk about her inspiration for starting her company, the importance of user research and understanding cognitive psychological factors in design, and practical advice for founders, including the significance of knowing user needs and being ready to pivot. Jen also shares her teaching experience at Northeastern and delves into the challenges and strategies she employs to manage her team and business development.Yes Yes Know Founder, Jen Bullard, has over 20 years of UX experience. Yes Yes Know has become synonymous with outstanding UX design and start-ups alike: Jen’s clients have been bought by Apple and acquired for hundreds of millions – even billions – of dollars.Jen’s industry experience includes high-tech, b2b, SaaS software startups in cyber security, data management, and fin-tech. She has a Master's in Human Computer Interaction from Rensselaer Polytechnic (RPI) paired with a fine arts degree from SUNY Buffalo. Jen also lectures at Northeastern University in Informatics and Mentors with TechStars Boston and Rhode Island Black Business Assoc. (RIBBA).Connect with Jen: https://www.yesyesknow.co/https://www.linkedin.com/in/jenniferbullard/CONNECT WITH ME:• Website: www.elizabethoneill.com• LinkedIn: https://www.linkedin.com/in/elizabeth-oneill-consulting/• Email: [email protected]'S WORK TOGETHER:• Find out how to work with me here: https://elizabethoneill.com/howitworks/

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