A little plastic toy brick built a worldwide brand... but how did the simple concept of LEGO become so iconic? Sam breaks down how the empire was built and why it continues to thrive. Meanwhile, Brian maps out the brand's homestead heritage and how Bjarke Ingles Group brought the ideas to real life.Produced and Hosted by Brian Moore and Sam Malott Brown.Audio Mixing and Editing by Jeffery Brown.Follow us on Facebook and Instagram @FormingFunctionPodcast and visit our website to suggest a topic at FormingFunctionPodcast.com.Forming Function Season 1 is supported in part by grant funding from Michigan Architectural Foundation.

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