In many organizations, analytics are still often put on the back burner. Why? We invited analytics expert Matias Muhonen to talk about that in this episode. We touch upon the basics of analytics, the whys and hows of data collection, management, and security.GuestMatias Muhonen is an analyst, make-it-happener and a full-stack developer. He has been gathering and analysing data, doing experimentation, building services and making work better at Reaktor for six years now. Matias's passion is creating online services that produce actual outcomes and both business and end-user value. In his free time he enjoys cycling both on paved and unpaved surfaces. Matias is also interested in philosophy and psychology — and trying to better understand the world and us humans. Hosts Anna Fröblom is a great programmer, problem-solver, hobby photographer, lego enthusiast, and simply a nice person.Esko Lahti is an engineer who now works in the company that got him into Clojure. Now, his party trick at meetups is to rapid-fire through an extensive list of parentheses jokes.ReferencesGoogle Analytics - good default analytics toolKlipfolio - simple but powerful tool for visualising data No analytics, no outcomes, feature factoryGood books:General thinking for everybodyExperimentation and Growth Hacking About ReaktorFork Pull Merge Push is a podcast created for developers by developers. It’s brought to you by Reaktor, a strategy, design, and technology company changing how the world works.We at Reaktor are looking for exceptional talent and new friends. We have open positions in New York, Amsterdam, Helsinki, Lisbon, and more. Check them out and apply today!

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