How To Win Over Mark Zuckerberg: Former Meta CMO Recounts Challenging Pitch To Billionaire Boss

Forbes Talks
12/03/2025 6 min
How To Win Over Mark Zuckerberg: Former Meta CMO Recounts Challenging Pitch To Billionaire Boss

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Episode Synopsis


In this excerpt from the Forbes podcast 'The CEOs Guide To Marketing', Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP and former CMO at Meta, recounts working with Mark Zuckerberg, and how he was able to communicate effectively with the tech CEO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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