When Jerry Jones bought the Dallas Cowboys in 1989, he spent $150 million on a franchise then-considered to be a financial mess. “I didn't sleep,” he told Forbes of that time of his life. But the gamble paid off. Jones turned around America’s Team, won three Super Bowls and transformed the Cowboys into the most valuable sports franchise on the planet, worth an estimated $9 billion.Stay ConnectedForbes newsletters: https://newsletters.editorial.forbes.comForbes on Facebook: http://fb.com/forbesForbes Video on Twitter: http://www.twitter.com/forbesForbes Video on Instagram: http://instagram.com/forbesMore From Forbes: http://forbes.comForbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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