Do you think of SELL as a bad, four-letter word? If you struggle to sell without feeling pushy or salesy, you're not alone—I see it plague many of the founders I work with.  You launch our great product and then avoid selling because of the fear of rejection, imposter syndrome, or discomfort around "taking" money. But selling is not about taking—it's about offering value, creating connections, and building trust with your audience. It's a beautiful, reciprical process that can feel abundant and joyful.  In this episode, I'm sharing the S-E-L-L framework—how to share your story, educate with enthusiasm, lead with value, and love your offers—so you can confidently sell in a way that feels natural and authentic.The Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business. When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

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