What does it actually mean to go after your impossible goal? By his own admission, Christopher, founder of Vukoo Nutrition,  shouldn't even be here after a near death experience, let alone a be a successful packaged food founder.  He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it. Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about the many failures and what it takes to be a self-funded successful brand in today's environment. I will definitely have him back to talk more about his co-packing adventures as well as his inventory and traceability software he is launching soon (https://vukoocpg.app). Vukoo FacebookVukoo Instagram @vukoobarVukoo YouTubeVukoo website: https://vukoo.comVukoo CPG help https://vukoocpg.appVukoo Variety PackVukoo Logo MaskWork with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.Work with me live twice a month on our group coaching callsAccess my entire library of self-paced courses with video modules and all of my toolsWork alongside a community of other like-minded foodpreneurs launching and growing their businesses Access to a members-only private group to get all of your questions answered quickly.Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.Get everything you need to launch or grow your business inside the all new Food Business Success® and join Fuel, our community of other food business foThe Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business. When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

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