ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Pragmatic branding"
Episode Synopsis
How can software companies approach branding without the fluff?
In this episode, we dive into the concept of 'pragmatic branding'—a no-nonsense approach to building a brand that serves both the product and the business.
We explore how to balance consistency with agility, keep branding costs in check, and create something that sticks as you scale. Let’s get practical!
focusstate.fm
In this episode, we dive into the concept of 'pragmatic branding'—a no-nonsense approach to building a brand that serves both the product and the business.
We explore how to balance consistency with agility, keep branding costs in check, and create something that sticks as you scale. Let’s get practical!
focusstate.fm
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