It's not what people hear, it's what they repeat! Less is more! Award-winning branding expert, Bill Schley, gives us a masterclass on messaging sharing the #1 communication secret of how to distil messaging using micro-scripts. In the survival of the simplest, find out exactly how to apply the Micro-Script Rules to tell your story and differentiate your brand in seven words or less!   KEY TAKEAWAY "You're always looking for the heart of the matter. You're looking to find the centre of everything. What is the most important idea inside of everything? It's always the simplest idea. The simple message always wins. You've got to distil an idea down to six or seven words. The centre is the genesis of everything. Once you find the centre, it's literally like a nucleus and your ideas explode from that centre and it's unforgettable."   BOOK RECOMMENDATIONS* The Micro-Script Rules by Bill Schley - https://amzn.to/2Y7rbOi The UnStoppables by Bill Schley - https://amzn.to/2PY6qQF Why Johnny Can't Brand by Bill Schley - https://amzn.to/3fYaJGc   ABOUT BILL SCHLEY Bill Schley is an award-winning branding expert, best-selling author and a life-long entrepreneur. He began his career as a writer at legendary Ted Bates Advertising, the original Mad Men agency in New York. In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; and Why Johnny Can't Brand, which Strategy+Business Magazine named a "Top 5 Marketing Book of the Year." His newest project is The Brand Titans Master Class: The School of Brand Secrets You can't Learn in School, due early next year.   CONNECT WITH BILL Website: www.brandteamsix.com LinkedIn:  https://www.linkedin.com/in/billschley/   ABOUT THE HOST - AMY ROWLINSON Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching, Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.   If you would like Amy to help you focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall  Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://www.instagram.com/focusonwhy/  https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. *As an Amazon Associate I earn from qualifying purchases.

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