What are Targeting Algorithms?

03/11/2025 1 min
What are Targeting Algorithms?

Listen "What are Targeting Algorithms?"

Episode Synopsis

Not-for-profit organizations have long faced the challenge of balancing budgets when they simultaneously seek to retain and recruit new donors. In principle, existing donors can be targeted based on their previous donation data. However, for new donors, this data is not available or may be difficult to obtain from secondary sources. What should non-profit organizations do? We suggest 2 alternatives.