"Designing bouquets for the mass market is much more than putting nice flowers together"

What was supposed to be a 3 month job in America, became a working there already there now for many years.
Martine is now designing for the mass market and tells about her job, what she likes about it. 
Designing for mass markets requires more than making good looking bouquets. Because of the enormous amounts that are sold, it is about availability, logistics etc.
We also discuss how Covid changed her way of working, and how the pandemic influenced the way people experience flowers.
With the amount of flowers that are bought at the moment, not only for special occasions, but also as presents, thank you, and own use it is no wonder growers are getting sold out. The US wasn't a country which use to buy flowers for own use. With this changing the demand went up quickly.
This and much more in this great Flower Circus Talks 
For more flower industry news and inspiration, check out our website:
www.flowercircus.nl

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