Whether it’s selling yourself, your company, your club or your brand, LinkedIn has become a first stop for people who are checking you out online... have it be the best it can, and learn some other interesting points of emphasis from brand manager Donna Serdula in this education session.  Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is an amazing opportunity for branding.  

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