Brian Gracon of Brian Gracon and Associates responds to the question about retailers opting to not attend many industry training events, delving in to the potential answers: do they feel it’s not needed, or is it too costly, inconvenient, or does not address the correct topics? Gracon talks about the dramatic changes in the marketplace, including changing trends, increased competition and changing wants and needs among consumers. He also talks about the importance of trust in the providers of education and the success of the TISE educational program.

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