Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include:Gen Alpha’s key media behaviorsHow Gen Alpha socialize digitally  Gen Alpha as “AI natives”Millennials’ collaborative and overprotective parenting styleThe major concerns of Millennial parents The recent “no phone childhood” movementKey takeaways for brands looking to reach kids and parentsIf you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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