This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Paul Bowman to the show. Paul is the CEO of Wexer, which combines leading content and technology to make world-class exercise accessible to more people by providing a convenient and non-intimidating way to exercise. Today, Bryan and Paul discuss interesting subjects that are quite to germane to what is happening today.  One Powerful Quote:  32:02: "You have to own your own platform… listen to the members, and listen to the data." 4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed: 2:26: Bryan opens the show and welcomes Paul to the podcast.  4:54: Bryan asks Paul about dispersion and what he thinks about brands extending their digital presence. 8:09: Bryan and Paul discuss the bigger challenges of adoption and execution of digital technology as a function of culture and mindset. 14:23: Paul articulates on Bryan's thoughts around why brands feel their digital content strategy has to be perfect.  19:17: Bryan and Paul discuss the nature of the content and why context to the interface is so important to the user experience.  23:59: Bryan inquires with Paul on how Wexer operates on the edge of the legacy players. 27:26: Paul surmises a few key points on what he believes will happen to suppliers as platforms become the center of the consumer space.  31:50: Bryan wraps up the show, and Paul shares his final words of wisdom to the listeners.  Bullet List of Resources: https://www.linkedin.com/in/pbowman/ https://wexer.com Guest Contact Information: https://www.linkedin.com/in/pbowman/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

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