This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit's successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry.   One Powerful Quote: 27:03: "Don't think everything is already known in our industry. You have to look outside as well." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:48: Marcel describes the background of Basic-Fit and where the brand is today.  7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done.  10:34: Marcel shares about Basic-Fit's automation platform as a central command center for overseeing their physical operations.  12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space.  17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends.  19:54: Marcel discusses public policy and the challenges for Basic-Fit.  25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.   Bullet List of Resources: https://www.basic-fit.com https://www.linkedin.com/in/marcelboots/ Guest Contact Information: https://www.linkedin.com/in/marcelboots/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

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