TV and Radio Fundraising (DRTV)

Fit Fundraising
15/02/2024 19 min Temporada 1 Episodio 9
TV and Radio Fundraising (DRTV)

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Episode Synopsis

Shriners Children's has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors.  Adding DRTV, radio and radiothons is no longer out of reach for nonprofits.  The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.

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