In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure.We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual curiosity and trust are key to real collaboration between lawyers and BD professionals. If you have ever wondered how to win internal buy-in, build a better pitch machine, or turn chaos into insight, this one is for you.00:00 | Introduction 01:55 | The story behind 742 Advisors 03:10 | The three biggest issues holding law firms back 07:04 | Why lawyers often resist online visibility 10:13 | Building trust and collaboration with lawyers 13:40 | How to use data and storytelling to drive adoption 15:05 | Why traditional CRMs often fail and what to do instead 18:45 | AI in billing and experience management 22:35 | How smaller firms can compete with big players 24:00 | Quick Fire Fun RoundLet us know your thoughts on the episode via our social or a review in the podcast app. 👉 KLERQ LinkedInBook a demo with KLERQ to streamline your legal marketing processes: Schedule hereListen now: https://klerq.io/podcast/https://klerq.io/podcast/

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