In this 157th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Lil Roberts, CEO of Xendoo, an online accounting firm that aims to serve small businesses by simplifying the bookkeeping process!Episode Highlights:0:32 – Lil Roberts introduces Xendoo and its mission.0:56 – What was the inspiration behind the creation of Xendoo?1:36 – Lil shares her journey that led to the creation of Xendoo.3:22 – Jason and Lil talk about the importance of knowing your numbers when it comes time to scale.5:56 – Lil and Jason discuss the competition in the accounting industry.8:28 – Jason and Lil dive into the low bar of understanding for what people should expect from their accountant.11:40 – Lil explains why the concept of dropping off your paperwork is one of the past.13:48 – What tools are in Xendoo’s tech stack and why were those chosen?17:00 – Jason and Lil talk about the importance of being organized with your tax paperwork.18:45 – How much fun is it to make these tools work together nicely?20:42 – Jason discusses the digital lessons that have been taught by COVID.22:03 – What kind of feedback is Lil hearing from Xendoo’s clients?23:47 – If Lil could change one thing about the accounting industry, what would it be?26:22 – What has been Xendoo’s biggest challenge during its growth?27:04 – Lil discusses what motivates her to get up every day.3 Key PointsAs a serial entrepreneur, Lil Roberts hated that bookkeeping and accounting services were slow, expensive, and provided little transparency.Online bookkeeping and accounting services account for less than 1% of the industry as a whole.The days of dropping off your paperwork to your accountant are over. Everything is done online now and this helps business owners Tweetable Quotes:“No one gets in the business to do your bookkeeping unless you’re a bookkeeping business.” – Jason Pereira“I’m not concerned about the people that are doing the exact same thing that I’m doing; I’m concerned about the person doing something different that I’m not directly benefitting from.” – Jason Pereira“The magic does not happen after the year is over; the magic happens through the year.” – Jason Pereira“I can’t tell you how many times that we have seen somebody transpose numbers.” – Lil Roberts Resources Mentioned:Facebook – Jason Pereira’s FacebookLinkedIn – Jason Pereira’s LinkedInFintechImpact.co – Website for Fintech ImpactJasonPereira.ca – Sign up for Jason Pereira’s newsletterWoodgate.com – Website for Woodgate FinancialXendoo.com – Website for XendooXeroQuickBooksThe Coming of The Human Knowledge – Work Cloud – Article by Sam Lessin Hosted on Acast. See acast.com/privacy for more information.

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