#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

FINITE: B2B Marketing Podcast for Tech, Software & SaaS
24/06/2024 25 min Temporada 1 Episodio 150
#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

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Episode Synopsis

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!

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