ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb"
Episode Synopsis
This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead you to think about conventional approaches from a new perspective, with tangible takeaways for your own strategy. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.
More episodes of the podcast FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
10/11/2025
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
27/10/2025
#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice
13/10/2025
In God we trust