"Fuzzy Marketing" - The Fine Print

02/06/2022 18 min Episodio 113

Listen ""Fuzzy Marketing" - The Fine Print"

Episode Synopsis

I decode how many lenders are using fancy marketing and carefully picked wording to "sell" their "pre-approval" as unique and special.  I assure you there are no secret spells or magic bullets in the lending world.  It is just math and guidelines.  If it sounds like a lender is "selling" you something new ("good as cash" or "pre-lock" or "guaranteed ___" or "pre-commitment"), it is time to listen to this episode and learn the questions to ask to cut through the marketing.