TJ Walker pulls a “vault” lesson that proves a powerful point: you do not need perfect production to create lasting impact. TJ explains how to craft three short message points, deliver memorable sound bites, and handle questions without repeating negative framing. You’ll also get practical on-camera tips for posture, eye contact, facial expression, and natural hand movement, plus phone interview tactics like using a cheat sheet and bridging back to your key point. Chapters 00:00 Intro and why today’s episode is different 00:08 Vault lesson: imperfect video, real results 00:48 What media training is and why it matters 01:26 Case study: the “ugly” YouTube video that still brings leads 04:42 The three-message rule: 10 words each 05:31 Sound bites: how to get quoted and not misquoted 10:00 Look confident on camera: posture and eye contact 13:14 The slight smile and calm presence 16:51 Hand gestures: stop fighting your hands 24:20 Brevity takes work: the Mark Twain lesson 27:13 Avoid the cliché message: “safety is our number one concern” 33:28 Phone interviews: use a cheat sheet, control your setup 34:33 Don’t repeat negative questions, bridge back to your point 36:27 If you don’t know, say it, then pivot to what you do know 42:51 Bridging technique: moving from Q&A to your message 47:32 Sound bite elements: the “attack,” analogies, rhetorical questions 55:40 Five outcomes of any interview, and how to aim for the best 57:42 Closing

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