If you ask two specialty professionals what makes a high-quality coffee, you’ll likely get a surprisingly consistent answer: clean, sweet, juicy, bright. To an outsider, they would be forgiven for thinking coffee quality is universally defined.
 
But the truth is more sober.
 
In this episode, we examine how a simple cupping form helped create a universal idea of quality. We then look at the evidence that, in fact, it’s just the personal preferences of a small group of people masquerading as universal quality. 
 
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Go deeper into the story of quality:
2004 cupping form from the Specialty Coffee Association of America
SCAA Coffee Cuppers Handbook (4th edition, 2011)
Cup of Excellence cupping form
Kenneth Liberman's book, "Tasting Coffee: An Inquiry into Objectivity"
SCA's video series on the CVA presented by Peter Giuliano
 
 


Live in Berlin? Join me for a free decaf cupping at Communal Coffee on the 12th December 2025. Reserve your ticket here: https://bit.ly/4nZXyrf.

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