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Listen "Ep 8 Metrics to Master — Purchasing Behaviour"
Episode Synopsis
In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or drift away. We’ll break down key metric categories — from reach, to depth, to loyalty, to value — and explore how each one can unlock actionable insights for your brand or business.
More episodes of the podcast Field Notes
Ep 7 The Art of Constructive Challenging
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Ep 5 Deliverables for Sales Audiences
29/05/2025
Ep 4 Introduction to Pack Testing
29/05/2025
Ep 3 Introduction to Product Testing
10/04/2025
Ep 2 Introduction to Concept Testing
10/04/2025
Ep 1 Introduction to Creative Testing
10/04/2025
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