Have you heard of the marketing rule of seven? How can you build your "marketing house" from the ground up? What is the best sequence that you need to organize your marketing strategy into for authentic success?  Marketing is a necessary strategy and tool that's relevant across the board, for all businesses, including therapy. You need to focus on your message first before you put it out into channels to connect with your audience, and to successfully "lift the veil".  In this podcast episode, I chat about everything to do with marketing with one of the most experienced professionals who works on the topic, Masami Hirata, the chief marketing officer for Jane App.  MEET MASAMI Masami is Chief Marketing Officer at Jane (jane.app), a customer-adored practice management software company. She is passionate about building collaborative, customer focused marketing teams that drive high growth for mission-driven companies.  Learn more about Masami on her LinkedIn profile.  In this episode:  Marketing as a creative outlet The best sequence for successful marketing  Finding your blueprint  Some of the current top marketing strategies  Network!  Marketing as a creative outlet Masami's a natural creative, and being the Chief Marketing Officer of Jane App is precisely the best place for someone that loves to be innovative and explorative in their ideas and approaches on connecting with the ideal customers of the company.  The best sequence for successful marketing  It's great if you have the intention and the drive, and your efforts will be even more successful if you place them in the best order.  Before you pick a channel, start with your message. What do you want to say? Who are you saying it to? What is the outcome that you are expecting? What is the solution that you can offer?  Getting your strategy in order first before you pick a channel and create content will help that content to be much more effective once you publish it. Finding your blueprint  Look for commonalities between the things that are helping your clients  What are the themes and problems that they all face?  What solution can you deliver that will help them to resolve their problems across the board  Consider marketing as a way to "lift the veil of the unknown" as Masami explains. Your marketing efforts make your clients feel more drawn to you because they feel like they know you. Some of the current top marketing strategies  The marketing rule of seven is a classic strategy that's been effective for almost one hundred years! Essentially, a client needs to see and interact with seven touchpoints about your product or service before they generally feel comfortable enough to buy it.  Network!  It's no secret that networking is one of the cornerstones to a successful business. It's you going out into the world and telling people that you are there! Share your business with the other practitioners and organizations that you know it will connect well with.  Consider joining the Jane App Facebook Group to meet with other practitioners and share the wisdom! Additionally if you want to learn more about the best practices for marketing, telehealth, and more, join the Jane App Front Desk!  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 91: Luc Grey: Following Your Entrepreneurial Calling as a Therapist | EP 91 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Masami on her LinkedIn profile.  Jane Facebook Community Group: A great place to network with fellow practitioners and ask any question. You don't need to be a Jane user to join, and anyone can request membership at https://www.facebook.com/groups/janerunsclinics/  Jane's Front Desk magazine:  The first ever Clinic facing magazine that is full of great articles to help you grow your practice. You can subscribe to a free printed copy here: https://jane.app/frontdesk 

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