David took part in my webinar about starting a private practice. Now, he is building his own online Canadian private practice in Prince Edward Island! In this episode, he and I discuss ways for him to grow his success, the importance of raising his rates, and other vital aspects of creating a thriving Canadian private practice. MEET DAVID MITCHELL Learn more about David on his counselling website. IN THIS EPISODE: The importance of raising your rates Make sure to have an intake fee Optimize your website for bookings The importance of raising your rates As your Canadian practice grows and starts filling up, raising your rates is part of the process of growing it further. It may feel difficult to do, but it is crucial to both your mental health, to curb burnout, and to help ensure the financial success of the practice. Raising your rates may reduce your intakes, however, it helps you to still be earning good money while not running the risk of burning yourself out. Raising your rates can also help you to find that sweet spot between having the right amount of clients for your schedule and earning the amount that you want. Make sure to have an intake fee Every Canadian therapist experiences a client that comes once but never again. Intake sessions require a lot more energy because you are meeting the client for the first time, assessing the client, and starting to build a therapeutic alliance. Even if your intake session is the same amount of time as your regular sessions, consider charging at least $20 more for the extra energy it takes in that first session. Optimize your website for bookings Ideally, you do not want potential clients emailing you to make an appointment. To avoid this, clearly direct them to your online booking platform. Focus on the "book now" links that take the client straight to the webpage for online booking. It is good to have what you help people with right on your main page so that new clients can see exactly what you do and how you can help them. Clearly state how you help people in coping with and resolving their pain points. You have to play the marketing game and make yourself look busy when starting your Canadian private practice. The booking app Jane can help you to make you look busy, which helps you to attract more clients. Connect with me: Instagram Resources Mentioned and Useful Links: Ep 9: Joe Sanok: Raising your private practice rates to get to the 4-day work week Brighter Vision Jane App (use code FEARLESS for one month free) Learn more about David Mitchell on his counselling website. Purchase the 'How To Start An Online Canadian Private Practice (Digital Workbook)' Sign up for my free e-course on How to Start an Online Canadian Private Practice Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn.

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