Have you recently entered private practice? Are you looking for effective marketing strategies to boost your new Canadian private practice? How closely are you working with your values?  Starting anything takes courage, especially when it comes to putting your name out there as a counsellor in your community! Whether you are recently licensed or you have freshly completed your master's degree, it's always helpful to learn from someone who has just finished walking the path that you're about to step onto.  In this podcast episode, I discuss the journey into private practice and how to lay its foundations well for sustainable success with Jenniel Taylor.  MEET JENNIEL TAYLOR  Jenniel is a Registered Psychotherapist (Qualifying), Trauma-informed, Brainspotting Practitioner, providing psychotherapy to clients in Ontario and Alberta. Jenniel helps adult clients address the effects of childhood trauma, abandonment, abuse, and neglect that keep them feeling emotionally stuck, fearful, anxious, and unable to fully enjoy their life, careers, and relationships.  As a lifelong learner and travel lover, Jenniel seeks opportunities to learn from the world and everything in it. She loves watching movies, British TV, and being in nature. Jenniel also embraces playfulness, joy, and laughter in life, and invites her clients to do the same. Learn more about Jenniel on her LinkedIn profile and practice website.  In this episode:  Jenniel's journey to becoming a Canadian counsellor Launching a private practice  Effective marketing strategies  Be open about your ideal clients  Jenniel's advice to other new private practitioners  Jenniel's journey to becoming a Canadian counsellor A pattern that Jenniel noticed in her years of working as a coach was that many of her clients felt stuck in the past, and struggled to make changes because it signified – and required – them to move forward.  This observation made Jenniel curious about looking at the entirety of a person's life, from their past to their present and then onto their future. This meant that she needed to level up her skillset, leading her to becoming both a coach and then a counsellor as well.  Launching a private practice One great way to succeed in private practice – and to build a resilient business – is to base its foundations on your values. Cultivate your mission and vision and strive to incorporate these aspects into your daily personal and professional decisions.  To experience a community setting, Jenniel joined a group practice in Ontario and works there part-time while she's building her practice, also part-time.  Effective marketing strategies  There are many ways that you can use your website to market your new private practice effectively. One of them is using your social media presence, including your website, to speak to the pain points that your ideal clients are experiencing.  Jenniel shows her ideal clients that she understands where they are coming from by putting the issues that they are currently experiencing on her website and in her copy.  Be open about your ideal clients Especially as a new Canadian private practice owner, you need to be upfront with your clients – and yourself – about whether a new client is a good fit or not.  Both you and the client need to feel comfortable with one another, and your skillset needs to match their needs for meaningful work and change to take place.  Jenniel's advice to other new private practitioners  Have big dreams with realistic expectations – from the beginning! Start strong with manageable steps so that you can slowly and accurately build a good foundation. Work with your values and let them guide you in connecting with your ideal clients authentically and sustainably.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 66: How to Get Continuing Education Credits: CECs Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Jenniel on her LinkedIn profile, Psychology Today profile, and practice website.  Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Spotify

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