Are most of your social media postings and marketing efforts static pictures? Do you want to elevate your practice in the eyes of prospective clients? Or would you simply like to boost your Canadian private practice's online presence?  Whatever your goals are, making a video to advertise your Canadian private practice is the next best thing to connecting with your ideal client face-to-face! In this episode, I share my experience and share with you some of my secret tips to help you to create your first video, and how to make it great! In This Episode: Why you should use videos in your marketing  Invest in your private practice by making a professional video  Tips for your video Why you should use videos in your marketing It is crucial for anyone who is starting and growing a Canadian private practice to make use of videos in their marketing and online advertising.  In your videos, you can talk about:  Who you are as a therapist Why you are a therapist  How you can help people  What therapy with you may look like  What outcomes are possible if clients choose to do therapy with you  Standard networking is still important but if you want to take your marketing to the next level, you should consider a video! Invest in your private practice by making a professional video Filming and shooting a high-quality video with B-roll and background music can be expensive.  You could shoot a short video with a friend and edit it yourself, but that is a risky choice, as it may cause more harm than good because it may look less professional, hereby undermining the true quality of your practice and the therapy you provide.  Even though it is expensive, consider it an investment for your Canadian private practice because it will move your business to the next level.  Tips for your video  When you are giving your speech, you want to make sure that it isn't too long.  Answer questions within your video to make it as natural as possible.  Create a realistic setting. Film your video in the same setting as where the therapy would be happening, or in an office that looks similar.  Minimize clutter, create an inviting space, and make it as cohesive as possible.  If you have brand colors then make sure to subtly present them within your video to unify your brand even further.  Lighting, lighting, lighting! Make sure that there is good lighting when you are filming, either natural or soft artificial.  Make sure that the videographer you are working with has good quality equipment, such as lights, the camera itself, and microphones for top-quality sound.  Top tip: Before you work with your videographer, ask to see their resume and any past projects they have worked on to see whether you like their style or not.  Get to editing. Once your videographer sends you edits, you can go back and forth with them to get the best final edit. You can give them your preferences and they can recommend their professional opinions.  Now, put your professional and amazing video on the front page of your website so that any clients that are on your page can watch it!  Consider putting a short 15-second cut of the video on your Psychology Today profile for an extra boost.  Connect with me: Instagram Resources Mentioned and Useful Links:  Ep 28: How to Manage Burnout in Canadian Private Practice: Live Consulting with Holly Sher Article: How to Set Up a Canadian Private Practice Website  Sign up for my free e-course on How to Start an Online Canadian Private Practice Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn

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