As soon as I started my private practice, I started blogging. Over time, it has helped me grow an audience, rank high on Google, and maintain a consistent connection with my clients. If you find blogging daunting, or you have been meaning to start but just don't know how to get going, in this episode, I discuss helpful tips from my personal blogging experience to help you get started. In This Episode: What is blogging and why is it important? Things to keep in mind when blogging 4 tips on how to blog What is blogging? A blog is a place where you can write about your personal experiences or share information. As a counsellor, blogging is a really useful tool that you can use to create great content for your website that also allows you to share helpful information with your clients. Why is blogging important? It showcases your experience and wisdom You can use blogging to describe how you help your clients Blogging helps you to build SEO (Search Engine Optimization) It is a free way to market yourself and it lasts I started blogging as soon as I opened up my private practice and I would recommend it to anyone who is opening up a private practice - even if it hasn't opened yet - start blogging now, so that you can build up that SEO! Things to keep in mind when blogging Write for your audience Write in an accessible, clear, and simple language that will draw in your audience while keeping the information understandable. Plan your blog post ideas Set aside some time to create a rough schedule of blog post ideas for the next 6-12 months, and then all you will have to do is fill in the information when you write the blog. Find a rhythm that works for you, but keep it consistent. Write about your niche Cover topics that relate to your niche to build a solid foundation of expertise that your audience can read through. Keep a simple layout Make sure that your blog has: An introduction A few paragraphs Showcase some info in bullet points A conclusion Information about yourself and where you can be reached Image (create this in Canva) 4 tips on how to blog Do not put the date on your blog Keep your blogs date-free so that even if you stop blogging, your audience won't know. Add at least three pictures to your blogs This makes the blog more visually appealing and will encourage people to stay on that page a little bit longer and engage with the content. Always make sure to use royalty-free images from a site like Unsplash and reference the photographer. Keep the length of your blog between 500-700 words Longer blogs are often left unread or skimmed through. Add keywords related to your niche, location, and designation This helps your content to remain relevant for both your audience's interest and for Google's SEO rankings. Connect with me: Instagram Resources Mentioned and Useful Links: Ep 16: 3 Things to Do Differently in Your Canadian Private Practice Jane App: Use the promo code FEARLESS for one month's grace period  Get a website as unique as your practice with Brighter Vision Ep 08: How to build a Canadian Website that Ranks High on Google with Austin Kirkland Article: How to Set Up a Canadian Private Practice Website Create your blogs using the free tool Canva Find great royalty-free images at Unsplash Sign up for my free e-course on How to Start an Online Canadian Private Practice Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn

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