ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Create for the Head & Heart "
Episode Synopsis
How to make content that’s informative and connects with audiences?
Use your head 🧠 and heart 💙 What do I mean by that?
Content for the head includes information such as:
📈statistics
📊graphs
📈numbers
📊research
📈tables
📊facts & figures
We usually know this part.
However, we often forget to include content for the heart, even on a professional platform like #LinkedIn.
Content for the heart includes:
💙stories of failures and lessons
💙something heart felt
💙pain points and triumph
💙challenges and how we overcame them
💙our journeys and how we felt along the way
HEAD: For example, I often tell people about how only 3% - 5% of LinkedIn users post content on a weekly basis. Whereas 47% are monthly active users and looking around on LinkedIn. So the demand for content (47%) is so much higher than the supply of content (3-5%).
HEART I also stress the importance of sharing your lessons and leaving a legacy. Being the quiet kid growing up, I was afraid to speak up. The older I get, I more I want to lift others up and empower them to create content and share their message with the world. Talk to their hearts and heads and your content becomes richer and more engaging.
Use your head 🧠 and heart 💙 What do I mean by that?
Content for the head includes information such as:
📈statistics
📊graphs
📈numbers
📊research
📈tables
📊facts & figures
We usually know this part.
However, we often forget to include content for the heart, even on a professional platform like #LinkedIn.
Content for the heart includes:
💙stories of failures and lessons
💙something heart felt
💙pain points and triumph
💙challenges and how we overcame them
💙our journeys and how we felt along the way
HEAD: For example, I often tell people about how only 3% - 5% of LinkedIn users post content on a weekly basis. Whereas 47% are monthly active users and looking around on LinkedIn. So the demand for content (47%) is so much higher than the supply of content (3-5%).
HEART I also stress the importance of sharing your lessons and leaving a legacy. Being the quiet kid growing up, I was afraid to speak up. The older I get, I more I want to lift others up and empower them to create content and share their message with the world. Talk to their hearts and heads and your content becomes richer and more engaging.
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