In this episode of Faith, Frontlines, and Fortune, Anderson Salgado sits down with Bryan Elliott, co-founder of Artem Fragrances, to discuss the art and business of crafting a luxury fragrance brand. Bryan shares the journey of building a company that prioritizes storytelling and craftsmanship, navigating the challenges of entering a competitive industry dominated by legacy brands. The conversation highlights the power of emotional connections in fragrance purchases, the significance of brand identity, and the role of humility and authenticity in creating a lasting impact. Bryan also reveals the inspiration behind Artem Fragrances and how their scents are designed to tell unique and meaningful stories that resonate deeply with consumers. 

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