#36 - Personalize at Scale

Fail Faster
06/10/2020 1h 3min
#36 - Personalize at Scale

Listen "#36 - Personalize at Scale"

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Episode Synopsis

Learn how Ali Shabaz, the Chief Creative Officer at Publicis Groupe, Singapore approaches  advertising as a skilled and responsible craft that creates the right messaging for the right product with the right audience at the right time. Ali shares some great examples from his incredible journey in the advertising world and how the challenges are changing with time.

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