James Lott Jr chats with Kyle about race, diversity and what the influncers actually do.In a season of widespread market uncertainty, G&B Digital Management Founder/CEO Kyle Hjelmeseth pinpoints the key steps that more than doubled his list of influencer clientele, expanding his agency reach by over 100% during a pandemic downturn. Hjelmeseth’s intuitive leadership style, relentless commitment to diversity, and relationship-focused approach continue to reshape the way digital talent management is done. Win after win, his team consistently challenges time-worn industry “best practices,” daring to resist conformity and, instead, reforming the game entirely. “I’m so proud of the success our G&B team has created, in part because it consistently proves there’s a better way toward profitability than solely focusing on profits,” says Hjelmeseth. “Our five key operating principles can essentially be summed up in this: put people first.” Follow on IG @kylehhjelmseth

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