In this episode, our host Lee Murray sits down with Dan Sanchez, the Inbound Marketing Director at Element451, to explore the critical topic of audience growth. Together, they delve into the importance of identifying stakeholders and understanding their motivations within the buyer's decision-making process. 
Learn from Dan's personal experiences, including the negative consequences of misaligned stakeholders. This episode will also help you explore strategies for tailoring content, involving decision-makers, and leveraging referral partnerships. 

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.Have a guest recommendation, question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcastConnect on LinkedIn:Lee - https://www.linkedin.com/in/leehmurrayDan - https://www.linkedin.com/in/digitalmarketingdan/
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