Advertising: Just statistics?

Exploring Digital Spheres
07/05/2019 18 min
Advertising: Just statistics?

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Episode Synopsis

Online advertisement companies have been using statistical models for long. HIIG researcher Jessica Schmeiss interviews Marcel Pirlich (Adspert) on how exactly the startup uses AI technologies in online marketing and how this results in a successful business model. The episode is part of the "Demystifying AI in Entrepreneurship" project at HIIG.

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