We have a very special guest today who is a good friend of mine.  He is Rob Kosberg from Bestseller Publishing. He helps authors publish best-selling books and turn their books not only into an authority machine but an income machine. One of Rob's clients made $350,000 upon launching the initial book. He has used that book every single day as his primary lead generation machine. Five years later, he continues to use it in the same way. Let's find out how to turn your book into an evergreen lead generation and authority machine and make a bigger impact.  You'll Discover Books are great at building authority, awareness, presence, and lead generation. [3:38] The right clients read books. The people that you want as clients read your books. [4:44] The spoken word is very different than the written word. [12:55] Two big problems in writing. [17:17] Traditional media still holds a lot of weight, especially in the authority piece. [28:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

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