Risk is part of every deal. The difference is whether you're surprised by it, or ready for it. In this session, we'll walk through the two sides of risk: What you can control What you can't — but can still prepare for Buyers notice risk before they notice opportunity. That's why the work you're doing here — identifying, addressing, and documenting — will pay off in real, measurable value. Exercise The most effective way to reduce risk is to call it out early and show that you're already handling it. This week's work is all about sharpening that skill. Here's what to do: Revisit the "Evaluating IF and WHEN You Sell" session Go back to the "Evaluating IF and WHEN You Sell" session and review the major factors we covered. What's changed since then? What risks or red flags can you update or expand now that you've made more progress? Update Your Issues List Look at the concerns, gaps, or vulnerabilities you noted earlier. Now take a fresh pass... what's been resolved? What needs more attention? Use this time to refine your risk profile. The better you get at naming it, the easier it is to control it, or prove you've already handled it.

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