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Listen "107: Product Marketing Perspectives: Evolving Your Content, Value and Enablement Practices w/ Bruce Miller (Cambium Networks)"
Episode Synopsis
What are some of the big challenges facing product marketing post-crisis? How do you end Death by PowerPoint presentations? What is the best way to leverage value to differentiate your approach and solution throughout the buyer's journey?
In this interview with Bruce Miller, the VP of Enterprise Marketing for Cambium Networks and Product Marketing veteran for Riverbed, Xirrus, Lucent and Cabletron to name a few, we leverage his experience and innovations to get answers to these key go-to-market and sales success questions.
https://www.linkedin.com/in/bmiller715/
#productmarketing #valueselling #valuemarketing #salesenablement #digitalselling #interactivecontent #TCO #ROI #valueacceleration #valuemanagement
In this interview with Bruce Miller, the VP of Enterprise Marketing for Cambium Networks and Product Marketing veteran for Riverbed, Xirrus, Lucent and Cabletron to name a few, we leverage his experience and innovations to get answers to these key go-to-market and sales success questions.
https://www.linkedin.com/in/bmiller715/
#productmarketing #valueselling #valuemarketing #salesenablement #digitalselling #interactivecontent #TCO #ROI #valueacceleration #valuemanagement
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